What's Hot, How-to

How to

How-to, research, and other insightful articles presented in order of date published.

The Art and Science of Corporate Gifting

Published: Aug 1, 2019

With estimated annual expenditures in the tens of billions of dollars in the U.S. alone, corporate gift giving is serious business. As part of a well-planned process, gift-giving can help establish or enhance critical relationships and become a cost-effective means of recognizing activities that benefit the business or it can backfire with negative, even publicly shared consequences or worse. ... [ read more ]

E-Book: Is Your Brand Powerful Enough to Motivate and Inspire?

Published: Jul 15, 2019

Does your CEO and CMO know that organizations spend $50 billion or more on brands for use in business, event, and promotional gifting, rewards and recognition programs that provide invaluable brand exposure and incremental business that most brands consistently overlook or undervalue. ... [ read more ]

The Untapped Power of the New Brand Media

Published: Jul 9, 2019

This handbook is for Brand Media Specialists seeking to unleash the power of brands for business, event and promotional gifting, as well as rewards, recognition, loyalty and fundraising. Part I is the Executive Summary, Part II provides extensive information for Brand Media practitioners and preparation for the Brand Media Specialist online certification test. ... [ read more ]

A Front-Line Manager's Recognition Tip Sheet

Published: Feb 20, 2018

Over the last few years, the recognition field has seen a significant shift from traditional length-of-service awards to programs that focus on supporting critical organizational goals -- quality service to internal or external customers, participation in volunteer initiatives, a willingness to go the extra mile, etc. ... [ read more ]

Diversity and Engagement

Published: May 31, 2017

The larger or more geographically spread out the organization, the greater the issues related to diversity. Beyond the regulatory and ethical obligations to recruit employees and market to customers... [ read more ]

News Analysis: It's Time to Apply the Incentive Research

Published: Mar 27, 2017

Over the last decade, an unprecedented amount of research has been produced proving that perhaps the majority of incentive, recognition and loyalty programs fail to live up to best practices. That's not a problem, but rather an opportunity to profit from this research by designing and implementing programs that drive performance in a more measurable and sustainable way. ... [ read more ]

The Critical Role of Today's Master Fulfillment Company

Published: Dec 7, 2016

As the engagement field continues to progress, and organizations begin to absorb the considerable research demonstrating the benefits of personalizing and customizing rewards & recognition experiences, the role of the Master Fulfillment Company has never been greater. These are the wholesalers and drop-shipping companies that ... [ read more ]


Showing Results 1 - 10 of 29


Brand Media Resources
  • Alton Lane experiential gifting
  • Canon

  • 2019 BMS certification
  • Perks Conventions
  • LowerMyShowCosts.com
  • Marketing Innovators
  • 2019 EEA certification