What's Hot, How-to

New North Face Storefront on Brand Media Coalition

CatalogLearn about compelling North Face story and where to buy its products for business, event, promotional gifting, rewards and corporate amenities on its new storefront on the Brand Media Coalition. Click here to read its powerful story, which provides more proof that brands that remain true to their principles outperform their competitors.
 
The North Face Brand Media storefront is sponsored by Premco, a leading US master fulfillment company. 
 
The North FaceThe North Face founders set out with a vision over 50 years ago and the company never strayed from the path except perhaps to find a better way. The company was founded by a husband-and-wife team as a hiking gear store in San Francisco in 1966 with a grand opening that featured a live performance by the Grateful Dead. The founders soon sold to management that has remained true to the company’s commitment ever since: to serve all those who desire to explore and to serve natural wild lands by helping to conserve them. The company seeks to create an “indelible bond with the outdoors, inspiring people to protect our land and pass these beliefs down to the next generation.” Owned by VF Corp. since 2000, North Face has over 200 stores and manages to appeal both to the most accomplished mountaineers through a never-ending dedication to innovation in design and construction and to young, urban fashionistas more likely to be seen outdoors at a cookout than on a mountain top.
 
Click here to learn the full story of the North Face brand and where to buy it for corporate use.
 
[return to top]

Education, Certifications, and Information to Activate
Brand Media and Enterprise Engagement 


A complete learning, certification, and information program and a course syllabus for educators.
 
Resources: The Brand Media Coalition, the only guide to the story-telling power of brands and where to source them for business, event, promotional gifting, and rewards and recognition. Enterprise Engagement Solution Provider Directory. The only directory of engagement solution providers covering all types of agencies and tactics as well as insights on how to select them.
 
Communities: The  Enterprise Engagement Alliance and Advocate and the  Brand Media Coalition free resource centers offering access to the latest research, news, and case studies; discounts, promotions, referrals, and commissions, when appropriate to third-party solution providers from participating coalition solution provider members.
 
Training and Certification
Enterprise Engagement Alliance Education: Certified Engagement Practitioner; Advanced Engaged Practitioner, and Certified Engagement Solution Provider learning and certification programs on how to implement Stakeholder Capitalism principles at the tactical level. 
 
International Center for Enterprise Engagement: The only training and certification program for ISO 30414 human capital reporting and ISO 10018 quality people management certification. 
 
A CEO's Guide to Engagement Across the Enterprise cover
The EEA offers a complimentary course syllabus for educators.
 
In Print: 
This is the definitive implementation guide to Stakeholder Capitalism, written specifically to provide CEOs and their leadership teams a concise overview of the framework, economics, and implementation process of a CEO-led strategic and systematic approach to achieving success through people.  (123 pages, $15.99)
 
The first and most comprehensive book on Enterprise Engagement and the new ISO 9001 and ISO 10018 quality people management standards. Includes 36 chapters detailing how to better integrate and align engagement efforts across the enterprise. (312 pages, $36.) 
 
Online:  
10-minute short course: click here for a 10-minute introduction to Enterprise Engagement and ISO standards from the Coggno.com learning platform.
 
Services: 
•  The Engagement Agency at EngagementAgency.net, offering: complete support services for employers, solution providers, and technology firms seeking to profit from formal engagement practices for themselves or their clients, including Brand and Capability audits for solution providers to make sure their products and services are up to date.
•  C-Suite Advisory Service—Education of boards, investors, and C-suite executives on the economics, framework, and implementation processes of Enterprise Engagement. 
•  Speakers Bureau—Select the right speaker on any aspect of engagement for your next event.
•  Mergers and Acquisitions. The Engagement Agency’s Mergers and Acquisition group is aware of multiple companies seeking to purchase firms in the engagement field. Contact Michael Mazer in confidence if your company is potentially for sale at 303-320-3777.
 
Enterprise Engagement Benchmark Tools: The Enterprise Engagement Alliance offers three tools to help organizations profit from Engagement. Click here to access the tools.
•  ROI of Engagement Calculator. Use this tool to determine the potential return-on-investment of an engagement strategy. 
•  EE Benchmark Indicator. Confidentially benchmark your organization’s Enterprise Engagement practices against organizations and best practices. 
•  Compare Your Company’s Level of Engagement. Quickly compare your organization’s level of engagement to those of others based on the same criteria as the EEA’s Engaged Company Stock Index.
•  Gauge Your Personal Level of Engagement. This survey, donated by Horsepower, enables individuals to gauge their own personal levels of engagement.
 
For more information, contact Bruce Bolger at Bolger@TheEEA.org, 914-591-7600, ext. 230.
 
Brand Media Resources
Brand Resources
  • Omaha BMC
  • Tourneau
  • Oakley
  • GoPro
  • Yeti
  • Crutchfield