What's Hot, How-to

More Leading Brands and Fulfillment Companies Join Brand Media Coalition

More leading companies are joining the Brand Media Coalition by the week to help educate corporate American and the rewards, recognition promotional products market on the story-telling value and impact of brands versus non-branded gifts and travel destinations and venues. Master fulfillment company Links Unlimited is now sponsoring the Oakley, Callaway Golf, and Ray-Ban Brand Media storefronts. GGI Luxury Brands joins the Coalition sponsoring the Uggs brand storefront. Castle Merchandising joins sponsoring Alex and Ani. Tourneau comes on board sponsoring the venerable Montblanc brand, and Pro Am comes in with TaylorMade.
All these companies are dedicated to educating the corporate world and the incentive, recognition, loyalty promotional products distributors that serve them on the story-telling power of brands. Click here to check out the new Brand Media Coalition web site. These companies join founding sponsors Bulova, Harco Incentives, Certif-A-Gift™, as well as Citizen Watch, Hinda Incentive, Maui Jim, National Gift Card, Alton Lane custom fitters, and Waft fragrances. Says Bruce Bolger, “I’ve been in the business for 30 years and it’s clear that the industry has consistently undervalued the role of brands in the value it offers to organizations, much the way brands help other brands in all other types of event, affinity, and promotion marketing.” He adds, “This insight never would have occurred without the extensive research conducted about the field over the last decade or more.”
 
The concept of Brand Media is based on concrete research on how brands can be used as a media to enhance the power of gifting and rewards. Here are two e-books you and your team use to learn the new story about Brand Media and to become a Brand Media specialist.
 
E-Book: Is Your Brand Powerful Enough to Motivate and Inspire is designed for CMOs at merchandise, retail, and travel companies seeking to understand how to profit from the new Brand Media.
E-Book: The Untapped Power of the New Brand Media is filled with research and insights designed for reward planners who seek to become experts in brand media and earn the Brand Media Specialist designation.
 
For More Information
Bruce Bolger, President
Enterprise Engagement Alliance at TheEEA.org
914-591-7600, ext. 230; Bolger@TheEEA.org

[return to top]

Master the Principles of Enterprise Engagement to Achieve Organizational Goals and Enhance Your Career

  • Profit from a new strategic and systematic approach to engagement to enhance your organization’s brand equity; increase sales, productivity, quality, innovation, and safety, and reduce risks.
  • Get trained to become a Chief Engagement Officer for your organization.
  • Achieve ISO 10018 Quality People Management Certification to demonstrate your organization’s strategic commitment to people to your customers, employees, distribution partners, vendors, communities, investors, and regulators.
  • Learn how to create Sustainability or Integrated Reports for Your Organization or Clients.
  • Get up-to-speed on ISO human resources standards and guidelines to enhance HR performance.

Live Education: Enterprise Engagement in ActionTake advantage of scheduled monthly live webinar preparation courses for the Certified Engagement Practitioner designation consisting of three one-hour classes and of quarterly Advanced Engagement Practitioner courses consisting of three one-hour webinar classes. The AEP course is for individuals or teams seeking preparation ISO 10018 professional certification status. ICEE periodically runs regional one-day workshops on ISO 10018 Quality People Management principles and certification.

Resources: The Brand Media Coalition, the only guide to the story-telling power of brands and where to source them for business, event, promotional gifting, and rewards and recognition. 2019 Enterprise Engagement Solution Provider Directory. The only directory of engagement solution providers covering all types of agencies and tactics as well as insights on how to select them.
 
Communities: The  Enterprise Engagement Alliance and Advocate and the  Brand Media Coalition free resource centers offering access to the latest research, news, and case studies; discounts, promotions, referrals, and commissions, when appropriate to third-party solution providers from participating coalition solution provider members.
 
A CEO's Guide to Engagement Across the Enterprise cover
In Print: 
Enterprise Engagement for CEOs: The Little Blue Book for People-Centric Capitalists
Written specifically to provide CEOs and their leadership teams a concise overview of the framework, economics, and implementation process of a CEO-led strategic and systematic approach to achieving success through people.  (123 pages, $15.99)
 
Enterprise Engagement: The Roadmap 5th Edition
The first and most comprehensive book on Enterprise Engagement and the new ISO 9001 and ISO 10018 quality people management standards. Includes 36 chapters detailing how to better integrate and align engagement efforts across the enterprise. (312 pages, $36.) 

Online:  
•  10-minute short course: click here for a 10-minute introduction to Enterprise
•  Engagement and ISO standards on Coggno.com.
•  5-minute Audiopedia summary of the Enterprise Engagement field.

Services: 
•  The International Center for Enterprise Engagement at TheICEE.org, offering: ISO 10018 certification for employers, solution providers, and Enterprise Engagement technology platforms; Human Resources and Human Capital audits for organizations seeking to benchmark their practices and related Advisory services for the hospitality field.ISO 10018 Cerfified. Quality People Management
•  The Engagement Agency at EngagementAgency.net, offering: complete support services for employers, solution providers, and technology firms seeking to profit from formal engagement practices for themselves or their clients, including Brand and Capability audits for solution providers to make sure their products and services are up to date.
•  C-Suite Advisory Service—Education of boards, investors, and C-suite executives on the economics, framework, and implementation processes of Enterprise Engagement. 
•  Speakers Bureau—Select the right speaker on any aspect of engagement for your next event.
•  Mergers and Acquisitions. The Engagement Agency’s Mergers and Acquisition group is aware of multiple companies seeking to purchase firms in the engagement field. Contact Michael Mazer in confidence if your company is potentially for sale at 303-320-3777.

Enterprise Engagement Benchmark Tools: The Enterprise Engagement Alliance offers three tools to help organizations profit from Engagement. Click here to access the tools.
•  ROI of Engagement Calculator. Use this tool to determine the potential return-on-investment of an engagement strategy. 
•  EE Benchmark Indicator. Confidentially benchmark your organization’s Enterprise Engagement practices against organizations and best practices. 
•  Compare Your Company’s Level of Engagement. Quickly compare your organization’s level of engagement to those of others based on the same criteria as the EEA’s Engaged Company Stock Index.
•  Gauge Your Personal Level of Engagement. This survey, donated by Horsepower, enables individuals to gauge their own personal levels of engagement.

For more information, contact Bruce Bolger at Bolger@TheEEA.org, 914-591-7600, ext. 230.

[return to top]

Brand Media Resources
  • Alton Lane
  • 2019 BMS certification
  • 2019 EEA certification
  • Perks Conventions
  • LowerMyShowCosts.com
  • Marketing Innovators
  • Top Golf